Sponsorship · Call of the Heron
Row with us.
Put your name on the boat.
Brothership departs Gran Canaria in December 2026 and doesn’t stop until the Caribbean — 2,800 miles, unsupported, live-tracked. The crossing has a real audience behind it, and it needs brand partners. This is what that looks like.
Brothership on the trailer, May 2026 — hull ready, previous branding being removed, awaiting sponsors.
Our partners
The companies already rowing with us.
What a sponsorship gets you
Beyond logo placement — five things a partnership with Call of the Heron actually delivers.
Physical brand placement on Brothership
Hull, oars, cabin door, kit. Photographed hundreds of times between now and the Caribbean. Photos we publish; photos press outlets pick up; photos donors share.
A live audience through the whole crossing
October – November 2026: shipping, final prep and the pre-launch press push. December 2026 – February 2027: the Atlantic crossing with live tracking, satellite dispatches, and a documentary in-progress.
A specific, human story to attach to
A T1D scientist and a talent-development advisor rowing 2,800 miles by hand. Not a generic adventurer. Not a mercenary athlete. A story a brand can tell without inventing anything.
Cause association
Cancer research (Kom op tegen Kanker) and Type 1 Diabetes research. Every euro of surplus goes to charity, publicly reported. Your brand is next to real-world good, not vanity.
Belgian & UK audience by design
Kim is British, based in Brussels. Lieven is Belgian, based near Brussels. Instagram, press, speaking events — all dual-market.
A post-row event at your company
Gold sponsors get a presentation with Kim and Lieven at your office or annual event — the crossing, the science, the leadership lessons. Not a slideshow. A story your team will remember.
When your brand shows up
Scheduled visibility moments — not one press release.
Brothership is being fitted out, packed and shipped to Gran Canaria. Logo placements are decided and applied. Content rolls out weekly on Instagram & the site.
Final logistics, training peaks, pre-launch press push, sponsor spotlight content.
The launch event. The last dry-land photo shoot. Your logo on the boat as it disappears over the horizon.
Live GPS tracking. Satellite dispatches from the boat. Follower peak. Press peak. This is when a sponsorship pays back most.
Long-form article. Documentary edit. Speaking events (Gold sponsors: at your company). Impact report showing where the money went.
Partnership levels
Four ways in, sized to fit different budgets — and one bespoke option above these for a title sponsor.
Supporter
€500 – €2,999
- Name on the website sponsor wall
- Thank-you post on Instagram
- Behind-the-scenes updates
- Digital supporter badge for your own use
Bronze
€3,000 – €7,499
- Everything in Supporter, plus:
- Logo on the website sponsor wall
- Dedicated thank-you post
- Certificate of support after the row
- Quarterly sponsor updates
Silver
€7,500 – €14,999
- Everything in Bronze, plus:
- Logo on select equipment (deck hatch or cabin)
- Logo on website & social media
- Mention in select social posts
- Inclusion in post-row thank-you video
- Regular sponsor updates
Gold
€15,000+
- Everything in Silver, plus:
- Logo on the boat hull and oars
- Prominent placement on website, social & print
- Mention in all press releases and interviews
- Branded kit or gear opportunity
- Post-row event presentation at your company
- Monthly sponsor updates
Title sponsor
Interested in something bigger — covering the boat cost, shipping, or a full brand partnership across the whole expedition? Let’s talk. We’ll tailor a bespoke package to your goals.
Start the conversation →Ready to talk?
We can send you a full sponsorship pack, walk you through logo placement options, and get you a mock-up of your brand on Brothership within a week. No corporate procurement song and dance — just a direct conversation with the two people rowing.