Sponsorship · Call of the Heron
Row with us.
Put your name on the boat.
Brothership departs Tenerife in December 2026 and doesn’t stop until Martinique — 2,800 miles, unsupported, live-tracked. Before that, in August, we row from Belgium to England as our first real ocean miles. Both moments have real audiences behind them, and both need brand partners. This is what that looks like.
Brothership on the trailer, May 2026 — hull ready, previous branding being removed, awaiting sponsors.
What a sponsorship gets you
Beyond logo placement — five things a partnership with Call of the Heron actually delivers.
Physical brand placement on Brothership
Hull, oars, cabin door, kit. Photographed hundreds of times between now and Martinique. Photos we publish; photos press outlets pick up; photos donors share.
Two peak content moments in six months
August 2026: the Oostende → Fareham training row (Belgian & UK press). December 2026 – February 2027: the Atlantic crossing with live tracking, satellite dispatches, and a documentary in-progress.
A specific, human story to attach to
A T1D scientist and a talent-development advisor rowing 2,800 miles by hand. Not a generic adventurer. Not a mercenary athlete. A story a brand can tell without inventing anything.
Cause association
Cancer research (Kom op tegen Kanker) and Type 1 Diabetes research. Every euro of surplus goes to charity, publicly reported. Your brand is next to real-world good, not vanity.
Belgian & UK audience by design
Kim is British, based in Brussels. Lieven is Belgian, based near Brussels. The August crossing lands in the UK. Instagram, press, speaking events — all dual-market.
A post-row event at your company
Gold sponsors get a presentation with Kim and Lieven at your office or annual event — the crossing, the science, the leadership lessons. Not a slideshow. A story your team will remember.
When your brand shows up
Six months of scheduled visibility moments — not one press release.
Brothership is being fitted out. Logo placements are decided and applied. Content rolls out weekly on Instagram & the site.
First real ocean miles. Belgian and UK press coverage. Live tracking. Post-row event opportunities. Your first proof-of-partnership moment.
Final logistics, boat shipping to Tenerife, training peaks, pre-launch press push, sponsor spotlight content.
The launch event. The last dry-land photo shoot. Your logo on the boat as it disappears over the horizon.
Live GPS tracking. Satellite dispatches from the boat. Follower peak. Press peak. This is when a sponsorship pays back most.
Long-form article. Documentary edit. Speaking events (Gold sponsors: at your company). Impact report showing where the money went.
Partnership levels
Four ways in, sized to fit different budgets — and one bespoke option above these for a title sponsor.
Supporter
€500 – €2,999
- Name on the website sponsor wall
- Thank-you post on Instagram
- Behind-the-scenes updates
- Digital supporter badge for your own use
Bronze
€3,000 – €7,499
- Everything in Supporter, plus:
- Logo on the website sponsor wall
- Dedicated thank-you post
- Certificate of support after the row
- Quarterly sponsor updates
Silver
€7,500 – €14,999
- Everything in Bronze, plus:
- Logo on select equipment (deck hatch or cabin)
- Logo on website & social media
- Mention in select social posts
- Inclusion in post-row thank-you video
- Regular sponsor updates
Gold
€15,000+
- Everything in Silver, plus:
- Logo on the boat hull and oars
- Prominent placement on website, social & print
- Mention in all press releases and interviews
- Branded kit or gear opportunity
- Post-row event presentation at your company
- Monthly sponsor updates
Title sponsor
Interested in something bigger — covering the boat cost, naming the training row, or a full brand partnership across the whole expedition? Let’s talk. We’ll tailor a bespoke package to your goals.
Start the conversation →Ready to talk?
We can send you a full sponsorship pack, walk you through logo placement options, and get you a mock-up of your brand on Brothership within a week. No corporate procurement song and dance — just a direct conversation with the two people rowing.